How To Build Massive Back Links To Your Site? (Part II)
In one of my earlier articles, I had talked about the importance of getting lots of back links to your site in order to rank well in the search engines. Building links is also known as Off Page Optimization.
Websites that link back to your site and the page rank of those websites are important. Linking with irrelevant websites dont count with the search engines and is a wasted effort. How do search engines decide about the relevance of the website linking back to your website?
Search engines take many factors into account. One of them is the keywords used in the anchor text in linking back to your site. If your site is about love than the anchor text: love making tips may be given more importance than the anchor text: recommended website.
Search engines also take into account the page title of the website linking to you. The website should be considered to be an authority site by a search engine like Google for the back link to get more importance.
In nutshell, you have to be careful in deciding about the websites that should link back to you. Those websites should be related to your sites niche. They should be considered as authority sites and the anchor text used to link back to your site should contain your site related keyword.
In other words, getting lots of back links from authority sites is what counts with the search engines. How to get lots of back links from authority sites?
You must have heard about social book marking sites. Social book marking sites like del.icio.us, digg, furl, propeller, stumble upon etc are very popular with Google. Most of them have a page rank of 6+.
Bookmarking your website on these social sites can get you lots of quality one way links. You should also not forget, many people visit these social bookmarking sites, so you can get many visitors in addition to back links as well.
