Most people nowadays are looking for fast and easy ways to lose weight. We long to have lean, toned and attractive physique and yet we are not willing to work for it.
This overwhelming demand for miracle cures is exactly what’s fueling the scams that many diet and weight loss companies are perpetuating.
Do these sound familiar:
“Simply peel and stick to burn fat and lose weight!” (ad selling diet patches)
“This product will change your body in 4 minutes a day!”
“Forget about long, difficult exercises! We have a range of treatments and surgeries to make you lose weight…”
“Take this pill, go to bed… wake up skinny! It’s magic!”
If you really think about it – can you honestly believe their promises are true?
Out of desperation, many people actually buy into these fantasies of a quick, easy, and miraculous physical transformation.
Others may call it “business”, but surely when you are paying for something, you ought to know the truth about what it can (and cannot) do for you, right?
Don’t fall for these tricks again. Here are just 3 things (there are many others!) that shrewd marketers don’t tell you amidst all the sales hype.
1. “Losing weight” is not necessarily a good thing.
One of the things marketers are hiding from you is that many of these miraculous wonder cures, wraps, potions and magic pills work solely by eliminating fluids from your body.
Here’s the rub- our body is 75% water!! Lose some water and you’ll lose weight, but you’ll still have the same amount of fat!
Technically they aren’t lying to you when they say their methods are easy ways to lose weight fast. But you have to be clever enough to figure out that weight loss is not the goal to aim for.
Losing weight by dehydrating yourself is obviously ineffective, and the weight loss effect hardly lasts. Buying these miracle cures is just like patching up a hole on your shirt – it may patch up the hole, but it doesn’t make you look good nor solve the problem.
2. Starvation or an extreme low-calorie diet will not necessarily make you lose fat.
Some weight loss products work by suppressing your appetite. What the salespeople and marketers don’t tell you is that an extremely low calorie diet will actually make you fatter in the end.
When you starve yourself, you may lose weight at the start due to the big calorie deficit, but eventually your body thinks it’s starving to death so it switches to survival mode. When this happens, it burns off your muscles for fuel, conserves energy by decreasing your metabolism and – horror of horrors – keeps your body fat.
Is that what you really want?
3. The effects are not permanent.
Perhaps the most disturbing truth is that the benefits you get from buying all these “miraculous” products (if they work at all) are at best, temporary. That’s why you need to keep spending on them to “keep getting” the promised effects.
If you look at the bigger picture, it’s clear that although natural fat loss methods may take longer and requires more effort, at least the effects you’ll benefit from are effective and longer lasting.
Conclusion
Don’t aim to ‘lose weight’ – lose fat instead, and lose it using safe and permanent means.
A tailored nutrition plan, exercise and motivational training are the hallmarks of a tried and tested fat loss program.
The results using these proven and tested methods may come slower, but the fat loss will be steady and permanent.
The truth is that there are no magical and miraculous solutions that can instantly give us the body we want. If there are, then why is obesity a continuously growing problem?
Recommendation
Still the best way to see what fat loss program really works is to learn from those who have already walked the path, and see how the same methods they’ve used can benefit your own body.
Tom Venuto’s Burn the Fat Feed the Muscle program is the best one I’ve found about fat-burning and body sculpting
Burn the Fat Feed the Muscle is touted as the “Fat Loss Bible” because no other book covers the confusing subject of fat loss as comprehensively.